A distinguished Associate Professor with a Ph.D. in Business Studies from the Triple Crown Accredited University Utara Malaysia (UUM). Boasts 15 years of extensive academic experience spanning teaching, research, and administrative roles. Expertise covers entrepreneurship, firm internationalization, digital marketing, sustainable business strategies, and environmental management. Has published 23 A+ research papers in esteemed journals (including SSCI/SCI-indexed publications) and is a sought-after keynote speaker at national and international conferences. Proficient in multiple analytical tools such as SPSS, Stata, SmartPLS, and Tableau.