Early-career finance academic with PhD from COMSATS University Islamabad, Pakistan. Assistant Professor at Lahore Business School, University of Lahore. Research interests include behavioral finance, fintech, Islamic finance, and sustainable finance. Published in SSCI-indexed journals such as Frontiers in Psychology. Served as BBA (Hons) Coordinator and lecturer. Experienced in teaching business finance, financial management, and research methodology. Active reviewer for Cogent journals and Financial Innovation.