This person is an associate professor and associate department chair who also directs the Ph.D. program. He holds a Ph.D. in Sport Management and has research expertise in sport marketing, sonic branding, consumer behavior, and esports. He has a strong record of publications in top sport management journals, extensive conference presentations, and success in securing external and internal grant funding. His professional service includes editorial board membership, conference leadership roles in major sport management associations, and significant departmental and university committee involvement.